Adapting to the new normal of oil
Posted: December 3, 2019
Adopting a cost-conscious approach to operations, enabling them to be flexible and nimble – easily scaled up in times of greater liquidity – is smart strategy, alert to the vagaries of the market.
In October’s issue of Gulf Business magazine, Angus Rodger, Director, Business Development at Proserv looks at how the lessons learned in the oil price downturn of 2014/5 have ushered in new strategic thinking as operators embrace a ‘new normal’.
This article was originally published in Gulf Business magazine’s October 2019 issue and kindly replicated here with their permission.
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